black and white group photo of sport administration students

Atlanta is a Living Classroom

“Atlanta – Sports Capital of the World” – Bob Costas, 1996 Olympics


Atlanta is the premier location for anyone interested in pursuing a career in sports, with many events being held just blocks from the Georgia State University campus. The wide scope of organizations in the area provides GSU students and graduates with numerous volunteer, internship, or job opportunities. Less than 2 miles from the Mercedes-Benz Stadium, Philips Arena and, the GSU Sport Administration program can offer many opportunities in the field of sports. Students are highly encouraged to get involved in the sports industry in Atlanta.

Some of the mega-events hosted in Atlanta over the past three decades include:

  • Two Super Bowls (XXVIII in 1994 and XXXIV in 2000, LIII in 2019)
  • 1996 Centennial Olympic Games
  • 1993 and 2003 Women's NCAA Final Four
  • 2002, 2007 and 2013 Men's NCAA Final Four, 2020
  • 2000 MLB All-Star Game
  • 2001 and 2011 PGA Championship
  • 2003 NBA All-Star Game
  • 2006 Sugar Bowl
  • 2008 NHL All-Star Game
  • 2018 College Football National Championship
  • Atlanta is the home of many annual sporting events, such as:
  • Georgia 500 at Atlanta Motor Speedway
  • AVP Crocs Tour
  • THE TOUR Championship presented by Coca-Cola
  • ATP BB&T Atlanta Open
  • Bank of America Atlanta Football Classic
  • Chick-fil-A  Peach Bowl & Kick Off Classic
  • SEC Football Championship
  • SEC and ACC Men's Basketball Tournaments: Most Recent Years were 2011 (SEC) 2012 (ACC)


The Sport Administration program allows students to apply their classroom knowledge to field practice in the form of internships, practicums, graduate assistantships, and volunteer opportunities. We call this a "living classroom," and it provides students the opportunity to network and gain real life experience in the industry. Classes have also worked with sport organizations on many projects. For example, the Sport Marketing Research class has worked with the Georgia Dome collecting fan data and presenting findings to their staff. The Administration of Sport class has presented case studies judged by Atlanta Braves, GSU and Kennesaw State University staff members. Additionally, sport organizations from around Atlanta have frequently come to Sport Administration classes to give lectures on various topics.

Guest speakers in classes in the past include staff from the following organizations:

  • Atlanta Braves
  • Atlanta Dream
  • Atlanta Hawks
  • Atlanta Falcons
  • Atlanta United
  • Blaze Sports
  • Collegiate Licensing Company
  • College Football Playoff
  • Georgia World Congress Center
  • GSU Athletics
  • GSU Recreation
  • Georgia Dome
  • Georgia Tech Athletics
  • ISP
  • Kennesaw State University Athletics
  • Octagon
  • Philips Arena
  • SunTrust Park
  • Turner Sports
  • Vivid Marketing – Team Epic

The program also works closely with other colleges’ and university’s athletic departments in the metro-Atlanta area who rely on GSU Sports Administration students to work or volunteer with them. There are colleges and universities in the Atlanta area that offer GA, Internship, and volunteer opportunities. These schools include:

  • Georgia Tech
  • Kennesaw State University
  • Agnes Scott College
  • Emory University